Case Study

Ward Fuller

Semester Case Study

Digital Imaging

2017 Spring Semester

hyper_6

Pusha T Speaks At Harvard University

AF3

DESCRIPTION – Hyper, Cubism, Motion Graphic
This project is comprised of three completely different subjects in three completely different artistic variations. Throughout the process of completing each of these three projects, many useful tools were learned in Photoshop in order for me to complete and convey my overall vision to my audience through these following artistic styles:
a) Hyper-realism: a style that aims to resemble a high-resolution photograph that appears extremely realistic to the extent that it often tries to create an illusion of a reality that does not necessarily exist.
b) Cubism: an early 20th century style and art movement in which the single viewpoint was abandoned and the two-dimensional aspect of the canvas was made use of by deconstructing objects into geometric shapes, interlocking planes, and collages.
c) Motion Graphic/Collage: a style that uses digital footage or animation combined with audio to create a moving illusion; an artistic technique that combines different materials (such as pieces of paper, fabric or photographs) into a single piece of art that receives a new meaning by the repositioning of these elements.
The project is targeted for people and students to see different types of artist styles and perspectives so that they can incorporate new elements into their portfolios.
RESEARCH
In order to complete my hyper realism piece I used different google images. The idea that I had for this project was to make it look like a real pineapple was emerging from the drawing of a pineapple. In order to complete this project I found a drawn pineapple, a real pineapple, pencils, a hand with a marker, an eraser, and a table to put all of this on top of. I used many different tools such as merging and blending layers and my image in order to create a flat 2D image of my artwork.
My cubist piece was inspired by the work of Lawrence Atoigue, better known as Naturel who got his inspiration from Picasso. To complete this piece I googled a picture of a hip hop artist, Pusha T. To see my vision through I used the polygonal lasso tool in Photoshop and the average filter to fill the shapes that I made which was a method that I found by watching YouTube. I polygonalized half of his face then merged the layer. I then duplicated this layer and flipped it so that this could reflect the other half of my subjects face.
My motion graphic project which is Netflix inspired was thought up by me. I created flyers in which I used google images to complete. I used imported fronts from dafont.com and sound effects that I found on YouTube to complete my vision. I was able to group my different layers so that I could create different motion clips to create a video. I used different effects to fade in and out of different scenes.
CHALLENGES
The motion graphic piece was the most challenging one, since it required a high level of skills in Photoshop. The challenging parts were to create everything from scratch. I had difficulty trying to put the gif into a picture and isolate the moving parts from its background. Creating a time line was difficult as well because I didn’t fully grasp the concept of having a full video in Photoshop. Creating each flyer was very time consuming. Using the transform tool to create different rectangles for the text was difficult because it often asked me to rasterize my layer before doing so.
The cubist work was challenging in terms of finding the average that looked like a natural skin tone. At first when I was doing the project I wasn’t aware of the grid and lines tool but once I found this out things became much easier. Also I had to snap everything to the grid so that all my lines were even. I decided to use a difficult subject because of his hair and I used smaller polygonal lines which made this more difficult versus bigger ones.
The challenges in the hyper realistic piece were to change the elements of the original pineapple pieces to merge with the drawn one and also to isolate the pineapples from their initial backgrounds without losing any detail. It was very difficult to unify the pieces so that they looked like one work of art. It was interesting to learn how to use the transform tool to make the eraser look natural. Also, the concept of shadowing was very challenging either. I find that the little and easier concepts for others are a lot more difficult for me to grasp. Another challenge was grouping the different layers so that I did not alter something that I shouldn’t and it made everything more organized.
STRATEGY
My strategy was to draw inspiration from pop culture artwork and use three different styles to express my work.
The Hyper-Realistic work was created by isolating googled images from their original backgrounds. I made the table as one of my first steps so that I had a work space for the hand to draw on. I made all of the different elements in their separate documents and then merged them into one. I transformed the paper onto the table then put the hand on top of the paper as if it was drawing the penciled pineapple. I then put the real pineapple over the drawing and blended both images so that they looked like the real image was really coming from the drawing. I altered some of the colors so that they blended. I then put the eraser and pencils on the side of the paper and transformed them so that they looked natural. Lastly I shaded everything so that it looked like light was coming from one side of the paper and everything belonged where it was. During this process I had to use the stamp and healing tools which created a smooth transition in the pineapple.

The Cubist work was created by forming polygons with the Polygonal lasso tool and filling them with the average filter. I had to use a grid and snapped the polygons to my grid so that all the colors came out evenly. I only worked on half of my subjects face and when I was done with this I then merged the different layers. I duplicated this layer and flipped it so that I could create an even reflection for the other half of my subjects face.
The Motion Graphic was created by making many different layers. I created a simple logo with the Netflix font and then created another document with a menu bar and a loading gif. After this I added a recently added page which showed you the programs, the present and upcoming ones. I then added a page that showed you a preview of the show and gave a brief description and details of when and where it would be held. The video was created using the frame-by-frame timeline. When I put everything into my timeline I then created effects which allowed everything to transition smoothly. I used many fading effects and sounds which made this really have a Netflix theme.
DESIGN APPROACH
All of the projects were created in Photoshop. Each project tries to expand on a specific, different artistic style and to create a new perspective of the style it represents.
EFFECTIVENESS
The project was effective in its goal to show people different artistic perspectives. The reference to existing artistic styles can help people to use new styles and possibly expand on their artistic style, create new advertisements and hopefully expand on their portfolios.

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